Your Trustful Partner

A Different Approach

Let us provide support whilst you focus on your business’ success. At SetInLux, we believe the entrepreneur should not be slowed down by administrative and compliance burdens, nor by losing time in finding valuable local partner.

Though our services are divided into basic areas, we treat all our clients as individuals and don’t think a one-sized-fits-all solution will work. We’ll help you develop a customized plan to your unique position. We cater for:

  • Luxembourg Startups/companies;
  • Foreign Startups/Companies opening a Luxembourg office.

This approach is especially relevant for delivering cost effective solutions to companies without dedicated in-house resources.

Frédéric Richter, Founder

Quality Over Quantity

We believe in honoring the unique personalities, culture and market that has grown your business so far, and aim at being an extension of your team to help you take your business into the future with success beyond your wildest dreams.

Although you can tell a lot about a business or service by looking at its website, the best way to see what they can do is by looking through their customer’s eyes and seeing what they’ve accomplished.

Though our services are divided into basic areas, we treat all our clients as individuals and don’t think a one-sized-fits-all solution will work. We’ll help you develop a customized plan to your unique position.

Frédéric Richter founded SetInLux S.à r.l.-S in 2019 following the demand of many startups he supported when his was Senior Partner at Tomorrow Street.

Frédéric worked for 10+ years as advisor with the big four prior to becoming the head of indirect tax for Vodafone Luxembourg. He discovered the entrepreneurship world while starting his own e-mobility business in 2016.

In 2017, he actively participated to the negotiations to create the Innovation Center Tomorrow Street, joint venture between Vodafone and Technoport where he acted as Senior Partner and board member. At Tomorrow Street, Frédéric focused on supporting the startups to setup their Luxembourg operations and helping them in the day-to-day management of their company.

In 2019 Frédéric joined Hotshot as their COO and worked with the founder to grow the business as well as coordinating the merger with HighSide in 2020. Frédéric also acted as interim company manager for the group Tinizine during one year from 2019 to 2020